About

I'm Erik de Kroon and I combine strategy consulting discipline with hands-on experience as a CEO and product and technology leader.

I've worked directly with PE investors, translated board expectations into engineering plans, and built and run product and engineering organisations.

The combination of board-level perspective and operator experience makes this work credible at every level of a portfolio company or growth-stage business.

I also have a strong practical understanding of how AI is changing product, engineering, and competitive dynamics in software businesses.

Erik de Kroon

Background

My career has focused on the intersection of strategy, product, and technology.

Booz & Co

Strategy consulting across TMT

Vodafone

Global product leadership, £3bn revenue portfolio

Worldpay

Product strategy working with Bain Capital and Advent International. Led Product & Tech organisation.

Yordex

Founded and scaled a fintech to profitability on seed capital, including applying AI across fraud, customer support, and engineering workflows

How I work

Work directly with PE partners, investors, CEOs, and CTOs
Hands-on and analytical, not theoretical
Focus on decisions, trade-offs, and execution
Engage as a senior advisor on a flexible basis

Contact

If execution in a portfolio company or growth-stage business is slow or unclear, I'm available to discuss.