How I work

Most portfolio company execution issues are not technical.

They are failures to translate the investment thesis into execution.


The core issues

The same patterns appear across portfolio companies and growth-stage software businesses:

Strategy not fully translated into a product roadmap
No clear AI strategy or impact assessment
Too many strategic initiatives running in parallel
Architectural constraints ignored in planning
Weak or unclear product leadership

The result is predictable: effort is diluted, complexity increases, and execution slows.


My approach

I focus on one question: can this organisation actually deliver the investment thesis?

To answer that, I make the link explicit:

Investment thesis
Product & AI strategy
Roadmap
Engineering capacity
Outcomes

I don't replace management decision-making. I make trade-offs explicit so decisions can be made quickly and with full visibility.

What I do in practice

During M&A: Strategy-Linked Tech Due Diligence

I assess whether the company can deliver the investment thesis and where it will fail if nothing changes.

For portfolio companies: Strategy-Linked Value Creation

I align the roadmap with value creation, reallocate engineering capacity, simplify the product portfolio, and establish clear priorities including in regulated and fintech environments where product, risk, and engineering need to be tightly aligned.

Where AI is a material factor, this includes assessing competitive exposure to AI-first entrants, evaluating how much the business will be impacted by AI, identifying the investments needed and sequencing AI priorities.

Engagement model

4–6 weeks

Rapid Diagnostic

I identify where execution is breaking down and what is holding back delivery.

This includes pressure-testing the roadmap against engineering capacity, surfacing the key constraints, and defining a small number of actions that materially improve execution.

This can be done during M&A or early in the hold period.

8–16 weeks

Value Creation Roadmap

I translate the investment thesis into a prioritised, sequenced roadmap the organisation can actually deliver.

This makes explicit:

which initiatives drive value
how they map to growth/margin
what needs to happen first
what will not be done

The output is a realistic plan aligned with capacity, architecture, and leadership priorities.

Ongoing

Execution Support

Where needed, I stay involved to ensure the plan translates into delivery.

I work with the CEO, CTO, and product leadership to maintain focus, resolve constraints, and adjust as needed.

The objective is sustained execution against the investment thesis.


What makes me different

Not a large consultancy team

Senior person with direct accountability

Not a tech audit

Everything is anchored to the investment thesis, not just code quality

Not advisory-only

Hands-on implementation support available

Where engagements require greater technical depth I bring in a trusted CTO.

White paper

The Execution Gap in PE-Backed Software

Why portfolio companies struggle to execute the investment thesis through product and technology, including:

  • where engineering capacity is lost
  • why too many initiatives slow execution
  • how product complexity destroys value
  • what changes actually improve delivery

Discuss your situation with Erik